Frida at fashion week.

A little animation to mark London's Fashion week for Growlmama :)

Frida's clumsy debut.

The first of hopefully many Frida shorts to promote Growlmama's launch. This one's called 'coming soon'.

I put together a little step by step of the layers of work that went into this quick run cycle. Because although I'm sure people who know about animation appreciate the repetitive work that goes into something so seemingly simple, other may wonder why something so quick would take so long to create ... and there's something very satisfying about step by steps!

Check out the final piece with sound below.

Growlmama

Blimey it's been ages - a year and four months! I've been doing a lot of animating and not much drawing recently, and what I have drawn I've forgotten to put up.. I'm not even sure who I do this blog for really. "hello... is anyone out there..?" maybe not, maybe it's just me talking myself , but it's cathartic anyway so here goes!

My latest Project has been on an up-and-coming brand called Growlmama who create (in their own words) : "Stylish, functional accessories for design-loving dogs & their parents." They've asked me to design a type of animated mascot based on the Growlmama's creator's dog - Frida, for their website and Instagram page. (@growlmama / Growlmama.com)

I'm still in the concept stages and it's a challenge as I haven't spent much time drawing dogs but I'm having so much fun sketching her.

We should be nearing a final design very soon so I'll try an update this as much as I can - especially when I get around to animating her!